Printing may seem out of date with the rise of digital marketing, but working with a reputable printing company can be highly effective for businesses that want to reach potential customers. From custom promotional materials to high-quality printed signage, commercial printers can help brands create powerful marketing tools that leave a lasting impression on their target audience.
A well-crafted print material transcends the fleeting trends of modern digital media, showcasing the power of timeless design principles such as alignment, balance, hierarchy, and contrast. The right combination of these elements ensures that a message not only is seen, but is also heard and understood by a targeted audience.
Whether used as handouts at trade shows, direct mail pieces, or as leave-behinds for meetings, brochures provide a wealth of information about a business, its products, and services in a visually appealing format. Brochure printing offers the flexibility to include a range of visual media, from photographic images and high-quality text to video and audio. In addition to promoting a brand, brochures can also convey its ethos and mission. The choice of paper type — from the reflective allure of glossy finishes to the muted elegance of matte surfaces — conveys a unique aesthetic and message to viewers.
Point-of-sale materials attract attention to products, and are often the most memorable part of a customer’s experience in a store or retail environment. By combining eye-catching designs and enticing product packaging with a powerful messaging strategy, companies can increase brand visibility and drive sales.
Special promotions – Giving a customer something to take home with them after viewing a piece of your marketing materials is a great way to incentivize them and encourage them to come back again. This can be as simple as a discount code that’s only available at your physical location.
Signage and displays – Creating custom point-of-sale displays and signage is an effective way to grab the attention of your customers, and can be especially useful in the case of a new or upcoming event. Including directional signs and other visual cues will guide customers to your business and help them find what they’re looking for.
A well-designed business card can be a powerful networking tool, and a key to creating long-lasting relationships with clients. Using the most current digital printing technology, business cards can be designed and produced in a wide variety of sizes, styles, and materials.
While many people believe that printing is obsolete, a professional San Francisco commercial printing company can be instrumental in delivering your brand’s message and leaving a lasting impression with your audience. Whether you need a few pieces of marketing collateral or a large volume order, the team at Murphy Printing can provide the exceptional results you need. Get in touch to learn more about how we can make your next project a success.